The seller, apparently, had sold an item to a buyer and waited patiently for the payment. To back up a little bit, it is important to understand that there is a huge gap in the Etsy to PayPal transaction process. A buyer can "purchase" an item from an Etsy shop, causing the item to be listed as "Sold" and therefore unavailable to other buyers for purchase. Although the item appears to be sold, the buyer does not have to pay for the item because the shopping cart program on Etsy is not directly linked with PayPal, the buyer is simply given a button to push that sends them to PayPal.
So the buyer, in this case, took advantage of this gap and "purchased" the item via Etsy but did not follow through on payment. In fact, the buyer went so far as to say that their PayPal was not currently working, and asked to make a payment at a later date. It is my experience as both a seller and a buyer on Etsy that shop owners are extremely polite, helpful, and giving because most the time it is just one person behind the shop, and not a huge company. Being a kind-natured "Etsian", the seller granted the buyer some extra time to follow up with payment... 3+ weeks to be exact. No Payment. Not only that, but after the seller decided to re-list and sell the item to another buyer after non-payment for an extensive amount of time, the buyer decided to leave extremely negative feedback on this seller's shop before the cancellation had been completed!
While I would love to totally put this EVIL buyer on blast and tell you which "buyer" on Etsy it is, I won't. (But you can read more about it here and search for the evilness yourself should you so desire: http://www.etsy.com/forums_thread.php?thread_id=6655856)
Anyway, the point of this entry was to warn Etsy sellers of the dangers of selling and potential risks. Just as buyers should make sure that the shop they are buying from has generally good and positive feedback, sellers need to take caution and check out the feedback their buyers have. And also, don't just look at the % on the feedback, take the time to actually READ the feedback, just because someone gave a bad review doesnt necessarily mean the shop is BAD.
I went through the feedback that this evil buyer was receiving and decided to promote some of the shops that he/she/it decided to try and defraud.
Vintage 1970s Green/White Gingham Print Summer Dress - Size Sm/Med by danadaisys